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The most-needed elements of website design for service providers.

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Eimear Morris

your secret weapon to an in-demand brand

As a service-provider, it’s important your website has specific pages and sections in order to ensure your prospective leads have all the information they need and can easily book or buy from you.
Without some of these elements, they may look elsewhere for what they need. With a few simple fixes, your website can become the digital HQ for your entire business, meaning more time for you to enjoy life. Sounds good, right?
Communication is Key – Contact Information and Consultations

First things first, ensure that your contact information is prominently displayed on your website. Include your email address, phone number, and physical address (if applicable). Make it super easy for potential clients to reach out and connect with you. Communication is key, so don’t leave your audience guessing about how to get in touch.

If you require a consultation or initial call before signing on a new client, ensure this process is automated and allow your prospective leads to choose a time that suits them. No back and forth emails are needed, just embed a booking system such as Calendly or Acuity that takes care of all of that for you.

Drop your Secret Services – Share what you do

Next up, provide a clear and concise list of the services you offer. Whether you’re a master designer, a guru of all things wellness, or a virtuoso of beauty and aesthetics, make sure your audience knows exactly what you bring to the table.

Remember to use everyday language that resonates with your target audience and clearly communicates the value you provide.

Sometimes people neglect their services page and simply list what they do but use this space to not only tell them but to sell to them as well.

Share your Story, Spill your Secrets – About You

Every good spy has an origin story – and your About section is where you’ll share yours. Use this space to introduce yourself to your audience. Share your backstory and showcase your unique personality and expertise.

While you write about yourself, make sure to keep bringing it back to them. An example could be:

“I used to be this. By doing that I am now this and you can be this too.

My service was created to:

  • benefit one
  • benefit two
  • benefit three

If you want to be all of this, sign up today”

This is a very basic example of how you can talk about yourself but pivot into talking about them and how your offer benefits them.

Don’t be afraid to inject a bit of humour and personality into your bio – a little charm goes a long way.

Proof of Performance – Testimonials and Client Proof

Nothing builds trust and credibility like social proof. Be sure to include testimonials and case studies from satisfied clients on your website.

Highlight the results you’ve achieved for your clients and showcase the impact of your services in real-world scenarios.

In the digital world of service providers, evidence is everything – so let your success stories speak for themselves.

Calls to Action – Give Clear Next Steps

Last but not least, include clear and compelling calls-to-action (CTAs) throughout your website to encourage visitor engagement and conversion.

Whether you’re inviting them to schedule a consultation, download a free resource, or sign up for your newsletter, make sure your CTAs are proudly displayed and easy to find.

Remember, every click is a potential lead – so make it count.

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Your Mission, Should You Choose to Accept It

Crafting a covert website that captivates your audience and drives results requires careful attention to detail and strategic planning.

By including the essential elements outlined in this checklist, you’ll ensure that your website is armed and ready for success.

So cadets, your next steps are to review your website, triple-check that you have all of these essential elements front and centre on your website. If not, book a debrief for your elite WordPress website by yours truly and get ready to showcase your brand (and your vibe), while you give your clients something they can’t help but tell their besties about.